K-Wave, Hallyu, Inspires Coca-Cola’s Splash

  On February 20th, Coca-Cola created quite a stir by introducing a limited edition zero-sugar version inspired by the K-wave. What makes it even more noteworthy? Well, it’s the first time in Coca-Cola’s 130-year history that they’ve used a language other than English for a global release.   But why did Coca-Cola choose to incorporate …

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